Fractional CMO for Europe growth, subscription, and entertainment businesses.
I'm Ottavio Mussari, a Europe-based Fractional CMO and Growth Executive with 15+ years across entertainment, subscription, sport, travel-tech, agencies, and international digital businesses.
I help leadership teams bring structure to growth when the business is entering a more complex phase: expanding into Europe, scaling direct-to-consumer revenue, improving acquisition and retention, or turning scattered marketing activity into a clearer commercial system.
My work sits at the intersection of go-to-market strategy, brand, performance, measurement, operating rhythm, and team leadership. I'm useful when the company needs sharper priorities, better commercial judgment, and a senior marketing leader who can connect strategy to execution without becoming another execution layer.
Where I bring leverage
Built across agencies, streaming, sport, travel-tech, and creative production.
My career started on the creative side. In Rome, I founded and ran an audiovisual production company across film, branded content, campaigns, and institutional projects. That chapter still shapes how I think about marketing: attention matters, but only when it serves a business purpose.
I later moved into digital marketing and growth through agency roles in Rome, London, and Madrid, including Ogilvy, iProspect, and Starcom / Publicis. I worked with international clients across EMEA, building hands-on experience in paid media, attribution, media planning, client leadership, and cross-market execution.
At HBO Europe and HBO Max EMEA, I moved into subscriber acquisition leadership across streaming and OTT. The work connected acquisition, retention, LTV, churn, localisation, pricing, media efficiency, measurement, and the operating complexity of scaling across European markets.
At Sportian, the Globant and LALIGA joint venture, I led digital experience and fan engagement work for sports organisations, connecting growth marketing, monetisation, product, data, gamification, and enterprise go-to-market.
At Locker in the City, I worked as Fractional CMO across B2C and B2B growth, helping bring more structure to local demand generation, CRM, measurement, launch playbooks, franchise leads, and European expansion.
How I work
- Outcomes over activity
- Commercial discipline over vanity metrics
- Clear priorities over marketing noise
- Useful measurement over dashboard theatre
- Focused execution over scattered campaigns
- Strategic leadership, with the judgment to get into the details when it matters
What does working with a Fractional CMO look like?
Considering fractional marketing leadership for your business?
Book a 20-minute fit call to talk through your context, what you need, and whether it makes sense to work together.
Free 20-minute fit call. No commitment, no hard sell - just a first conversation to see if there is a fit.