Ottavio holds many qualities that you seldom find in the same person: entrepreneurial, pragmatic, strategic, and a full-fledged project manager.
Peter Füle
Director Global Marketing at Axis Communications · Former SVP at HBO Europe
Europe Growth & Expansion
Europe is attractive. The wrong market-entry bet gets expensive fast.
Europe is not one market. Pricing, media economics, local competitors, partner dynamics, and customer behaviour shift country by country. The wrong sequence, message, or channel mix can burn budget before you know what is working.
Read more to find out how I can help.
Free 20-minute fit call. No commitment, no hard sell - just a first conversation to see if there is a fit.
Why a Fractional CMO for Europe
Experienced fractional marketing leadership for complex growth moments.
I'm a Europe-based Fractional CMO and Growth Executive with 15+ years across entertainment, subscription, sport, travel-tech, agencies, and international digital businesses.
I connect growth, go-to-market strategy, brand, measurement, operating rhythm, and executive decision-making. The goal is to turn ambition into clear priorities, align teams and partners, and build a commercial system that can scale without unnecessary chaos.
Experience across
Where I can help
When to bring in an experienced go-to-market leader
If your company has already found traction in its home market and is now looking to scale internationally, the value is not more marketing activity. The value is better judgment: clearer priorities, sharper go-to-market decisions, useful measurement, and a team focused on commercial outcomes.
Case Studies
How a major streaming business scaled across Europe.
When a global entertainment business expanded its streaming service across Europe, the challenge was not just launching in more countries. It was building a scalable direct-to-consumer growth engine across fragmented markets, languages, pricing dynamics, competitive pressure, and different levels of subscription maturity.
I led subscriber growth and marketing across EMEA, helping shape market sequencing, media prioritisation, localisation, measurement, and a more disciplined acquisition engine for the expansion.
Read this case study and more
How we can work together on your Europe growth challenge
01 / Ongoing Leadership
Fractional Marketing Leadership
For companies that need senior marketing leadership through a serious growth or Europe expansion phase. This work can include go-to-market strategy, quarterly priorities, marketing operating rhythm, measurement and KPI discipline, team and agency alignment, and leadership support for the CEO, CMO, VP Growth, or GM.
Best for: companies that need ongoing leadership, prioritisation, and accountability — not just another execution layer.
02 / Half-Day Consult
Europe Growth Diagnostic
A focused strategy engagement built around a half-day working session, preceded by up to two weeks of email-based preparation. It helps leadership teams understand where growth is blocked, what Europe expansion will really require, and which moves matter most over the next 30–90 days.
Best for: teams that need clarity before committing budget, hiring, agencies, or market-entry decisions.
In some cases, a deeper engagement later evolves into a lighter advisory rhythm. That usually makes sense only once the strategy, operating cadence, and team ownership are already clear.
Testimonials
What people say after working with me
I had the pleasure of working with Ottavio and seeing first-hand his ability to lead and coordinate multidisciplinary teams with clarity, structure and strong commercial focus.
Bernardo Hermoso
CGO / Director of Growth & Data Intelligence at LALIGA
Ottavio was responsible for sales and digital marketing activities for Iberia at HBO Europe. He constantly challenged himself and others to combine creativity, psychology and data driven analysis to achieve more success.
Arash Sundin Alidoost
CCO at Fortnox / Board Member · Former Head of Marketing and Sales at HBO Max
I had the pleasure of working with Ottavio during an important phase for Locker in the City, when we brought him in as Fractional CMO to help us bring more structure and momentum to our growth and European expansion.
Albino Rico Prada
CEO & Founder, Locker in the City
Ottavio was pivotal in the successful launch and growth of HBO Max in EMEA, building an in-house biddable team that transformed how we approached performance marketing.
Stuart Brann
Senior Director, Global Growth Marketing — Engagement & Monetization, PlayStation
Next step
If profitable growth in Europe is becoming a priority, let's talk.
Book a 20-minute call to discuss your context, what you need, and whether it makes sense to work together.
Free 20-minute fit call. No commitment, no hard sell - just a first conversation to see if there is a fit.